Operations consultancy for product brands
Grow your product brand without breaking how it runs
From brief to production to the customer's door, NabiaEdge fixes the operation behind founder-led brands that make and sell online. Fixed-scope micro-consulting, on site and hands-on, so the business stops depending on you for every decision.
Former Amazon operations and programme leader · About 10 hours a week back for a studio director · Rework down about 20% · Launches in 8 cities across 6 countries
Is this for you?
Built for brands with real traction and growing strain
You run a founder-led brand, typically £1m to £10m in annual sales, that makes its own products and sells a large share online, through your own shop, marketplaces or retail partners.
Work moves from design to production to fulfilment, and the handoffs between them are where things slip.
Too many decisions still come back to you or one senior person.
Stock, production and sales figures never quite agree.
Not a fit: pre-revenue start-ups, businesses looking for marketing or web design, or anyone who wants a strategy deck with no appetite to change how they operate.
The problems we fix
Where growth usually starts to hurt
Briefs arrive incomplete
Production starts on guesses, and work is redone.
Decisions escalate upward
Managers wait for approval because nobody is sure who owns what.
Processes live in people's heads
New hires take months to become useful and key people cannot take a holiday.
Systems do not talk to each other
Orders, stock and accounts are rekeyed by hand, and nobody trusts the numbers.
Stock and production are out of step
The shop sells what is not ready, or holds what does not sell.
Launches are improvised
Every new product, channel or market is launched from scratch.
Services
Three ways to work with us
Start with focused micro-consulting. Every engagement has a fixed scope, a fixed fee and one accountable lead.
2 to 3 weeks · From £4,500 + VAT
Advisory Sprint
A fixed-scope diagnostic of one operational problem, ending with a prioritised plan you can act on. The low-risk way to start.
8 to 12 weeks
Operational Enablement
We rebuild the operation where it is failing, from brief to production to fulfilment: ownership, processes, KPIs and cadence, embedded with your team.
3 to 12 months
Operational Launch & Leadership
Hands-on leadership for one defined launch, a new product line, channel, market or site, with an end date and a handover.
Why NabiaEdge
Why founders bring us in
We start with the constraint, not the symptom
Every engagement opens with a diagnostic, so effort goes where it changes results.
We deliver working tools, not decks
Playbooks, SOPs, decision rights, dashboards and meeting cadences your team uses the following week.
We work inside the operation
Embedded, hands-on and accountable for adoption, not just for recommendations.
Enterprise discipline, scaled to your size
Methods from Amazon's fulfilment and delivery operations, applied without the bureaucracy.
Fixed scope, clear end point
Defined outcomes and timelines. No open-ended retainers.
Recent work
What this looks like in practice
Premium mobility · Fractional Operations Director · November 2024 to March 2026
Six countries without proportional headcount growth
Fractional operations leadership for a European platform's premium chauffeur launch. Launch playbooks, SOPs, pricing tools and partner onboarding took the service live in 8 cities across 6 countries, while executive leadership stepped back from daily execution.
Design and production studio · results within 12 weeks
10 hours a week back for the director
Org design, decision rights and one project model across design, production and installation. 30% fewer decisions reached the director and production rework fell by about 20%. The director moved from daily decisions to clients and business development.
Who leads the work
Led by an operator, not a theorist
Nuno Fontoura founded NabiaEdge after seven years at Amazon, in operations for Prime Now, business development for Amazon Hub and programme management for Multi-Channel Fulfilment, and six years as an officer in the Portuguese Marines. He has helped open a UK delivery hub and led premium service launches across Europe, Africa and Asia. He brings the same discipline to founder-led brands, at a scale that fits them.
Amazon
Operations, business development and programme management, 2017 to 2024.
Portuguese Marines
Six years as an officer.
MBA
Finance and Strategy, Hult International Business School.
PRINCE2 Practitioner
Project management certification.
Not sure where to start?
Read the guide before you book
A short paper on micro-consulting for founder-led product brands: the problems it fixes, how a focused engagement works, what it costs, and five questions to find your own constraint. About 10 minutes to read.
Find out where your operation is holding the business back
A 30-minute call. You describe what is under strain; we tell you honestly whether we can help and what a sensible first step looks like.
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